hreflang Setup
What does hreflang do? It tells search engines which language or region version of a page to show, so users land on the right one. Done correctly, it prevents duplicate-content issues and wrong-locale results.
questions
Frequently asked
Where does hreflang go?
In the page head (or sitemap), with reciprocal tags for every language version plus x-default.
What are common mistakes?
Missing return tags, wrong language/region codes and inconsistent URLs, which lead to the wrong version being served.
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